Brent was approached to build a website for a solar company in 2000. The next question was why it did not rank. That question led him into SEO.
His experience includes three years in an SEO agency role at Omnicom Media Group, three years working in-house on Expedia ANZ SEO, and five years running an agency.
At Expedia ANZ, he learned to find opportunities with paid search, brand, PR, and partnerships teams. One example: when a paid campaign ends, check whether useful partner links can point to a relevant commercial page instead of an expired campaign build.
For a contractor without those teams, he looks at existing relationships with suppliers, trade associations, and local businesses. Relevance to the trade and area, real customers, and potential referrals matter alongside a useful link.
“Not just chasing links for the sake of it.”